Monday, July 23, 2012

Three veterans vie for women PR group's top honor - Washington Business Journal:

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The honorees are Susan Davis, chairwoman of D.C. publicx affairs shop Susan DavisInternational ( ); Denise director of communications for the American Chemical Society ( ) in the District; and Margerh Kraus, president and CEO of APCO Worldwide, a lobbying firm also basedr in the District. Duringh the event, the public relations grou p will choose one of these women as its PR womab ofthe year. Davis has won severak other awards, including National Woman Businessd Owner of the Year from the National Association of WomebBusiness Owners. Locally, Washingtonian magazine has called her one ofthe area'sd most powerful women.
Graveline, hired in late 1997 by ACS ( ), has serve on the board of St. John's Community Services Foundationof Washington. She previouslyu was spokeswoman for the Environmental Protection Agency. Kraus started APCO in 1984 as a consulting affiliate of law firmArnold & Porter. The compang ( ) now has 400 employees around the worls and is owned by GreyGlobal Group. Kraus was named Internationap PR Professional of the Year in 2001 by PR Washington Women in PublicRelations ( ) will hold its luncheon at Hotel Washington. ... Apparently, onlins shopping isn't tied to consumer confidence.
Internet spendinvg in the third quarter was 35 perceny higher than in the same period last according to arecent report. All the while, consumerd confidence remains at its lowest point in The $17.9 billion spent at U.S. Web site in the third quarter marked a 2 percengt increase from theprevious quarter, accordingt to the report by Reston-based ComScore Networks, which trackzs online traffic and usage. The biggest improvement was ontravell sites; they did $8 billion in sales last a spike of 40 percent from the same periodd in 2001. Sales at nontravel sited — including its strongest category, computert hardware — rose 30 percent, to $9.8 billionn in the third quarter.
A couple caveatse to ComScore report: Although more peopls are buying online, the research company the amount spent per buyer has And the figures tracked byComScore ( ) don'tg include auctions or large corporate purchases; rather, they're based on surveys of 1.5 millionb Internet users. One might expect the growing popularityof e-commerces to put some wind behind the sales of onlined advertising. But some experts disagree. "Advertising is the pits for saysRobbin Zeff, president of The Zeff Group ( ), an Arlington-basedf online marketing consultancy. "So I don' t think it's for or against online advertising.
" Zeff notes that most corporations already have budgeted any money they want to spene onholiday advertising. So a recent report on the strength of she says, should have littles affect on seasonal ad spendingv online. In general, Zeff says, online advertising has "come into its and is no longer seen as an independentg recipe for successor failure. "It's part of everyone'sa overall marketing mix," she says, "as it shoulfd be." ... Talk about a Mickey Mouse operation.
Thomas chairman of Phillips Internationalin Potomac, planws to take his employees and theif families on a Disney-related adventure, He is paying for 400 full- and part-timew employees and their families — 1,300p people in all — to take a three-dayu Disney cruise next year to celebrate his company's 30th anniversary. Phillips chartered half of the Disney Wondee cruise ship for folkse from Phillips International andEagle Publishing, a D.C. company he The September cruise, plus airfare and groundc transportation, will cost him nearly $1.5 says company spokeswoman Jennifedr Myers.
The ship will stop at ports in Nassau, the Bahamas, and Castawayh Cay, a resort Island owned by Disney.

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