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billion sale to closes, expected this month. The ruralo phone companies on Tuesday announced the planned name and logo for thecombined company. CenturyLink will retain the CenturyTe (NYSE: CTL) trading symbol. “Our new brandc name was selected because our customers and employeesw told us it reflectee a company thatis forward-looking and committed to linkingf the country together,” CenturyTel CEO Glen Post III, who also will be chie f executive of CenturyLink, said in the The company will begin operating under the new brand immediately upon closin the deal.
In the following months, marketx will be converted to thenew brand, with customera being notified in advance and the name beingb added to company vehicles and marketing materials. The logo is intended to represengt the power of connecting people and businesses to one another and to new locallyand nationally, the releasr said. Overland Park-based Embarq (NYSE: EQ) and based in Monroe, La., are — from the before the deal can close. The headquarters will be in A Denver brandconsulting agency, , helpedd develop the new brand name and logo, the releasd said. Together, the two companies will have abouty 7.
5 million access lines, more than 2 milliohn broadband customers and morethan 400,000 video subscribers. will . Embar ranks No. 3 on the Kansas City Business Journal ’s list of area publicf companies.
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