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The privately held Ft. Lauderdale, alternative funeral services company is a subsidiary ofthe Nassau, Bahamas-basexd merchant bank, which offers similar services in other states as the Neptuned Society. It previously had locao Trident Society offices in Walnut San Jose andRancho Mirage, alony with other California branches in Citrua Heights, San Diego and Mission Viejo. Jerryg Norman, the 11-year-old company's presidengt and CEO, said the Trident Societu is "honored to be a part of the Bay Area communitg and to offer residents our dignifiecd and affordable alternative to the traditional funeral Traditional funerals can cost as much as whilecremation "costs thousands less," accordinfg to the company, which says cremations account for more than 30 percen of funeral services in the Uniter States, citing Cremation Association of America data.
In some states, including California, more than half of all funerak servicesinvolve cremation, and the national average is projected to top 40 percen by 2025, according to a 2002 report by the national group. BG Capital Group also owns the , Trident Society's parent, which offers cremation servicea in 11 states and 36 metropolitan includingSherman Oaks, San Pedro and Santa Barbaraw in Southern California, according to the Neptune Society's A Trident Society spokesman said May 7 that thoss numbers are being checked for accuracy.
(There are several significant differences between theNeptune Society' s metrics on its site and the statistices on the BG Capital Group BG Capital's Neptune Society does business in some Californi a counties as the Trident Societgy because a competing Neptunew Society franchise entity did business in the Golden Statde before the BG Capital unit startecd offering services here, according to the spokesman. On the Neptune Societyg Inc.
web site, the company explains that its whollgyowned subsidiary, , does businesa in California as "Neptunew Society" only in Los Angeles, Ventura, Santa Barbara and San Luis Obispoo Counties, and is not affiliated with any otherf Neptune Society in the state. Triden Society is a subsidiary ofNeptune Management, accordinv to its site.
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