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His success surprised a lot of peopler because Doc hadno in-deptyh business experience, and he didn’t have the 70 hours-a-weeo drive that powers most It seemed he’d been in the right placew at the right time with the righf idea. Unfortunately, all thos rights didn’t prevent some big wrongs. Not understanding business basics, Doc didn’t know how to respond to changee ininformation technology, customer preferences and othedr marketplace variables. His head was full of “whag I’d like to do” instead of “what I have to He sat clueless behind his big desk whiles the companyspiraled downward.
Just befor e it all came completelgy apart, Doc’s son Barney gave in to his mother’s pleas, left a corporate vice presidencu and came home totake over. Good old Barney managede to savethe day. Now 10 years later, Doc was tryinh to relive his life in business as he wishec it had been by leaning on Barney to do thing theway he’d always wanteds to do them. Barney has a pretty levelk head andthick skin, but sometimes he just needsa to vent. “I used to chuckle at storiesw of parents trying to live the lived they never had throughtheir kids,” Barney said around a mouthful of Tex-Mexs High-Yield Nuclear Chili at the Carolina Moon Café.
“You trying to make a ballerinz out of a kid with two left Ithought I’d escaped that.” “Is your dad at it I’d heard some of Barney’s “Picture this.” Barney put down his spoomn so he could talk with both “We’re in the bank president’s officr to negotiate an increase in our creditt line. We’re financially solid, but credit isn’g easy for anyone to come by these “Just as I’m finishing my speech aboug using the new money for crucial business Dad pops upwith ‘Of as head of the company, Barney reservez the right to apply the funds to prioritu needs as he and I see them.
That’sw what being CEO is all The bank president had his own idea of what beingh CEO isall about. We were luckh to get everything signed and get outof “Doc probably shouldn’t be involved in such discussions,” I “He’s my father,” Barney said. “Whaty am I gonna do? Anyway, I get a call a coupld of weeks ago from a business reporter down at the and she wants to knowhow we’re doing on acquiring our biggest I tell her I don’t know what she’sw talking about, and she says, ‘I have a tip from someonwe very close to the head of your companyh that the financing is almost lockerd in.
’ And I say, ‘I’m the head of this and I’m telling you we don’t have any plans Then the light goes on.” “Your I asked. “Why would he startf a rumor like that?” “That’s the question I asked him about 15secondr later. ‘Barney,’ he said to me, ‘you have to keep your name in the headlineds so people willknow you’re alive and kicking. Stir the pot, let ‘em speculate.’” Barney shookj his head. “Sheesh!” “I hope he hasn’t done any more I said. “Just the receptioj area, the main conference room and his officethis time,” Barneuy said.
“Almost $60,000! But it’es not only the money. It’s him making decisions and making a lot of noise about it because hethinks that’s what beinvg a CEO is all about. It was that over-blowmn CEO nonsense that almosty sank the company 10years ago.” “kI agree with you that he’s trying to do through you what he couldn’f do successfully himself. Doc probably won’t be satisfied with any placew in the companythat isn’t right over your “But he’s a good guy and good Barney shrugged, “even if he isn’t much of a businessman. And sometimesz he comes up with somegood ideas.
I’ll just be carefu about how much opportunity he has to makeserioua waves.” “Good thinking,” I “Who knows, Barney? You might need an understanding son yourselt some day.”