MTV ditches ball concept - Los Angeles Business from bizjournals:

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The program, aired on all MTV channels and platforms, coulc reach a potential globaol youth audience of one billion in162 “We started having discussions with the abourt connecting on their youth ball and it endesd up making most sense to coordinate with them to broadcast from one, officiapl youth ball,” said Janice Gatti, a spokeswomabn for MTV. In late November MTV announced it was throwing an inaugura ballfor President-elect Barack Obama at the Ronalds Reagan Building Jan. 20. MTV had not yet sold tickets to the so refunds were nota concern.
“Our direction has not changed thougj — our plan remains to focue on celebrating youth involvement and servicd inour program, and we are still partnering with ServiceNatioj to do so throughy the three service projects we will be highlighting as part of overalol coverage,” she said. The program, which airs at 10 will highlight three major service One project follows a group of 200 younbg volunteers completing a renovation at Simon Elementaryt Schoolin D.C. The 322-studen school in Ward 8 serves many childrenfrom low-incomde households. During the broadcast, volunteers will complete the schoolkbeautification project, which includes a new library.
Targert partnered with ServiceNation and MTV to support the volunteer activities atthe school. Heart of America and D.C. Cares were also The two other projects are located in New Orleandsand Lihanda, Kenya. The official “Youth Inaugurakl Ball” is targeted at ages 18 to 35. The PIC is handlinyg all ticketing requests.