Modernista braces as Hummer deal advances - Portland Business Journal:

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Boston-based Modernista’s largest client is General Motors (NYSE: GM) in Detroit. The agency workz on creative advertising for both Cadillac and The combined business was at one poinyt worthabout $850 million annually in according to sources. Billings for Cadillac and Hummer, now are likely less, as GM has said it will cut back its tota ad spend and announced months ago that it plannedc on unloading itsHummer brand. Modernista’s spokesperso n had no comment onthe news. Othed local ad agencies that will likely feel the affectsdof GM’s bankruptcy filing includw Digitas and Mullen, both in Boston. Digitas handles a varieth of GM work including Pontiavand Saturn.
GM is looking to sell both Mullen handles workfor GM’s used car and creditt card business. GM’s planned cuts in advertisingt spending is expected to impact all of its marketinv andad firms. In 2008, GM spenft about $2.1 billion on advertising, according to presx reports.