Study: More CEOs say good works boost recruiting - Sacramento Business Journal:

http://blog.energytomorrow.org/cgi-bin/mt-cp.cgi?__mode=view&blog_id=1&id=992
This marks a shiff in corporate philanthropy since the Roundtabler released itsin 2000, which notedc that corporate responsibility was beginninfg to evolve from community impact to bottom line The most recent report shows that the indeed, has taken place. Boston struggles to maintain its college gradzs as they move intothe workforce, and the Roundx Table report underscores that philanthropy is a factot making some local companies more attractivwe to younger workers. The Roundtable issued the report in collaboration with the University of Massachusettzs Boston EmergingLeaders Program.
A team from the Emerging Leaderx Program started working on the reportlast summer, interviewingt 20 Massachusetts companies about their corporate social responsibility activities -- predominantly large companes and representing a cross-section of “Historically CEOs would engage in philanthropy because it was the righyt thing to do. They wanted to be good corporatwe citizens,” said J.D. Chesloff, deputy director of the MassachusettwsBusiness Roundtable. “Now there’s a good business case to incorporating it into theirbusiness plan. There’ws a bottom line impact to it, in additio to being good for all the otherdcommunity reasons.
” Based on the findingsx from the 20 companies includef in the research, the report suggests five ways companies can builcd a culture of social • Create a clear link to the company’s mission and secure endorsement at the executive • Engage employees at all levels as decision-makers in relationh to corporate social responsibilityt targets and activities. • Leverage employees’ skills to make positive contributions tothe community. • Provide opportunitiezs for employees to developnew skills.
“z lot of it is around a company being authentic abougt wanting to do something in the community and listening to what the employeezs are interested in doing and connecting it to the values of the saidEllen Remmer, CEO of The , a nonprofit that promotez strategic philanthropy and advises donors.